05 June, 2019

5 Steps to Become an INFLUENCER


What is an influencer? In marketing, it's defined as a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

So how to become one? In this video, Gillian shares the necessary 5 steps.

#1. Get clarity of who, what, how.
If you do not know your direction and target clearly and how to achieve it, people won't follow you. It's that simple.

#2. Create exceptional content.
Create interesting topic, engaging, quality and etc content to attract people to watch so they will follow you naturally.

#3. Collaborate with other influencers.
If you share similar ideas with others, perhaps you can direct some audience to them and they can do likewise so the audience pool will grow.

#4. Master your platform.
Just don't jump around. Be good in your area and stick around to the similar subject that you normally present and see others who present it and grow.

#5. Exercise the influence that you already have.
Don't wait till you reach certain number of audience, hone your influence skill along the way as it grow and you will be more influential. By doing that, the people who follow you earlier could already be 'influenced' and change for the better after watching your video.

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